2012年3月10日星期六

Practicality Over Style - Is Less More Watches

Have you ever exhibited at a trade show where a number of big name, international companies were exhibiting? You know the kind; the ones with the swanky, extravagant exhibition displays that look like they cost the same as the national annual salary. Those ones. Well I'll let you into a little secret... those big, flashy exhibition stands aren't doing them as much good as you may think. Have you ever felt intimidated or over-awed by them? Well imagine how the average trade show goer feels! A lot of the time, the sheer scale and colossal physical presence of a three tiered, custom built, all singing, all dancing display is enough to make you run for cover rather than interact with it. There is such a thing as going overboard.Here's the situation. I know my judgment is a bit (if not totally) biased, but I absolutely believe that the smaller, more personal displays are more likely to convince visitors at trade shows to buy your goods, services or whatever you offer. It's not solely the display at an exhibition that sells a company, but the customer service at the display itself. Now here's my hypothesis - a Rado more compact display stand i.e. anything that is easily transportable and doesn't require someone with a degree in engineering to assemble it, will be more accessible and make personal interaction more Swiss Watches relaxed.A common layout for a small to medium scale, transportable exhibition display could cost you a portion of the price of a huge, single use bespoke build. The big, well known businesses generally have huge financial pools to put into a display with the aim that they will recoup that cost and make a profit. If they don't achieve this, they certainly won't go bankrupt because of one failed trade show. A small company however needs to be money conscious while designing something interactive, eye-catching, informing Omega Watches and personal. A pop up stand with some banner stands plus some seating will allow for a relaxed, intimate interaction with possible customers to convey the benefits of dealing with your company and exactly what you can provide them. Small units for storage and literature stands can also be employed to keep product samples or supply information that trade show visitors can take home with them. An audio visual display such as a display monitor can also be added without making a huge dent in your budget or losing the interpersonal advantages of a small scale display stand. Counters or computer desks are useful for taking orders and arranging details.At the end of the day, the exhibition displays at a trade show are there to get attention for your company while providing details on what you do and what you can offer. B.R.M A well made, smaller scale display can do this also, if not more efficiently than a giant, money hungry behemoth of a display. The ultimate decision as to whether a customer wants to deal with your company or not will eventually be down to you so take note of this when your next exhibition opportunity arrives and you need to order your display equipment.

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